The Cube Project is an initiative of Dr Mike Page at the School of Psychology of the University of Hertfordshire. But what has the Cube Project got to do with Psychology?

As part of our School’s work on behaviour change in a number of different domains, such as smoking cessation and healthy eating, Dr Page has been looking at factors which affect behaviour change in relation to the environment. If we are to mitigate the problems of climate change, we are going to need to deal with problems that are as much psychological problems as they are technological problems. The Cube Project is an attempt to show that many of the technologies that we need are already commonly available and at an affordable price. The question is, why aren’t we using them? This is a psychological question.

Dr Page and his colleague Nadine Page (no relation) have written a paper addressing some of these issues. You can access this paper by clicking here. It formed part of this online book, published by the BPS Division of Occupational Psychology.